Privacy Policy

Last Updated: January 2024

At Freshpair Lingerie Store, we believe that your privacy is as important as your comfort. Just as we carefully craft our intimate apparel to make you feel confident and secure, we approach your personal data with the same level of care and respect. This Privacy Policy explains how we collect, use, and protect your information when you visit our website chicunderwearco.com.

Who We Are

Freshpair Lingerie Store is a premium intimate apparel retailer offering hosiery, shapewear, underwear, t-shirts, and other personal garments for both men and women. Our commitment to quality extends beyond our products to every aspect of your shopping experience.

Information We Collect

We collect information that helps us provide you with the best possible shopping experience:

• Personal Information: When you make a purchase or create an account, we collect your name, email address, shipping address, and payment information
• Transaction Data: Details about purchases you’ve made, including products, sizes, and preferences
• Technical Information: IP address, browser type, device information, and how you interact with our website
• Communication Data: Any correspondence when you contact our customer service team

How We Use Your Information

Your information helps us create a seamless and personalised shopping experience:

• Process your orders and arrange shipping to your location (we ship globally, excluding some Asian countries and remote areas)
• Provide customer support and respond to your inquiries
• Improve our website, products, and services
• Send you important updates about your orders
• With your consent, inform you about new products, special offers, and fitting advice that might interest you
• Ensure the security of our website and prevent fraud

Data Sharing and Disclosure

We treat your personal information with the same discretion you’d expect from an intimate apparel retailer:

• Service Providers: We work with trusted partners who help us operate our website, process payments, and deliver your orders. These providers only access the information necessary to perform their functions
• Payment Processors: When you make a purchase, your payment information is processed through secure, certified payment gateways like those supporting credit cards and PayPal
• Legal Requirements: We may disclose information if required by law or to protect our rights, safety, or property
• Business Transfers: In the event of a merger or acquisition, customer information may be transferred to the new owners

We never sell your personal information to third parties for marketing purposes.

Data Storage and Security

We implement robust security measures to protect your information:

• Secure Storage: Your data is stored on secure servers with appropriate technical and organisational safeguards
• Payment Security: We adhere to PCI DSS compliance standards and use end-to-end encryption for all payment transactions
• Limited Data Retention: We only keep your personal information for as long as necessary to fulfill the purposes outlined in this policy
• No Stored Payment Data: We never store your sensitive payment information on our servers – this is handled exclusively by our certified payment processors

International Data Transfers

As we serve customers globally (excluding some Asian countries and remote locations), your information may be processed in countries outside of Australia. When this occurs, we ensure appropriate safeguards are in place to protect your data in accordance with this Privacy Policy and applicable laws.

Your Rights and Choices

You have control over your personal information:

• Access and Correction: You can access and update your personal information through your account settings
• Marketing Communications: You can opt-out of marketing emails at any time using the unsubscribe link in each email
• Account Deletion: You may request deletion of your account by contacting our customer service team
• Data Portability: You can request a copy of your personal data in a structured, machine-readable format

Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your shopping experience:

• Essential Cookies: Required for basic functions like adding items to your cart and processing payments
• Analytical Cookies: Help us understand how customers use our website so we can improve it
• Preference Cookies: Remember your settings and preferences for future visits
• Marketing Cookies: Used to show you relevant products and offers (with your consent)

You can control cookie settings through your browser, though this may affect your shopping experience.

Children’s Privacy

Our website and products are intended for adults. We do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us immediately.

Changes to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. We will notify you of significant changes by posting the updated policy on our website with a new effective date.

Contact Us

Thank you for trusting Freshpair Lingerie Store with your intimate apparel needs and your personal information. We’re committed to protecting both with the utmost care and respect.